Wham! by Lil Baby —> Dispensary Launch Event Staffing
Wham! by Lil Baby —> Dispensary Launch Event Staffing
Brief
A rapid statewide launch of Wham! required promotional event staffing executed within 48 hours to support a coordinated drop featuring merchandise incentives tied to purchase across approximately a dozen retail locations.
Our Role
We deployed brand ambassadors across multiple markets simultaneously.
Launch-day staffing across high-traffic retail locations
Customer engagement tied directly to purchase incentives
Coordination across locations to maintain consistency
Execution under compressed timelines
Outcomes & Impact
Successful multi-location activation within 48-hour turnaround
Strong consumer turnout driven by merch drop
Consistent brand presence across all participating stores
Culturally driven launches require speed, coordination, and retail fluency.
Retail Event Staffing
Brand Ambassadors
Multi-Location Activation