La Roche-Posay --> On-Site Management, Production Assistants & Ambassadors, Guest Experience

La Roche-Posay --> On-Site Management, Production Assistants & Ambassadors, Guest Experience

Brief

Official sunscreen partner activation support across the BNP Paribas Open, Miami Open, Citi Open, and US Open. Aim & Fire provided on-site management, production support, and teams of 10–14 brand ambassadors to facilitate product education, sunscreen sampling, inventory management, and guest engagement throughout multi-week, high-volume activations.Conference after party featuring a collaborative beverage launch with Earl Giles.

Two women standing behind a table with skincare products, smiling and holding products at an outdoor promotional event for La Roche-Posay, with a colorful sign and a leafy green wall with pink flowers in the background.

Our Role

Turning complex, multi-week activations into seamless consumer experiences through staffing, management, and operational support.

  • Staffing recruitment, training, and management

  • On-site event management

  • Production assistants and inventory support

  • Sampling logistics and replenishment

  • Guest engagement and product education

  • Daily reporting and operational coordination

  • Cross-functional support for agency, client, and venue partners

Delivered consistent, high-quality execution across four premier professional tennis tournaments, allowing client and agency teams to focus on strategy, partnerships, and guest experience.

Outcomes & Impact

  • Tens of thousands of consumer interactions

  • Millions of sunscreen samples distributed

  • 10–14 brand ambassadors deployed daily

  • Multi-week activation support across multiple markets

  • Seamless inventory flow and replenishment throughout event operations

  • Reliable execution during extended event hours and peak attendance periods

By combining experienced field managers, dedicated production support, and highly trained ambassadors, the activation maintained consistent brand representation, minimized operational bottlenecks, and ensured guests could engage with the product quickly and effortlessly—even during the busiest moments of each tournament.

Large-scale experiential programs succeed when staffing, logistics, and production operate as one system.

Why It Works

Experiential Staffing
Field Management
Event Production Support
Brand Ambassador Programs
Sampling & Product Education
Inventory Management
Operational Logistics
Consumer Engagement

Services Highlighted