Mary Jones —> Market Management, Mobile Tour & Retail Expansion —>

Mary Jones —> Market Management, Mobile Tour & Retail Expansion —>

Brief

Jones Soda’s launch of the Mary Jones infused line extension required sustained field presence to support launch and expansion across California’s competitive adult-use beverage market.

Our Role

We supported market management and sales-aligned activation.

  • Retail demos and in-store education

  • Mobile tour execution across markets

  • Coordination with sales teams and retail accounts

  • Consistent ambassador staffing across territories

Outcomes & Impact

  • Successful statewide expansion

  • Increased awareness and product trial

  • Improved retail presence and consistency

  • Identified competition opportunities to achieve award-winning status (LA High Spirits Awards)

Why It Works

Services Highlighted

A man holding a leash attached to a large black dog inside a retail store with brick walls and wooden flooring. The man is wearing a black hoodie with colorful writing and black pants. The store has shelves with various products, a table with items, and a red clothing rack. Several customers are shopping in the background.

Sustained market presence drives long-term brand growth and retail performance.

Market Management

Mobile Tours

Retail Activation