Kaiser Permanente —> Statewide Field Marketing & Sponsorship Activation —>
Kaiser Permanente —> Statewide Field Marketing & Sponsorship Activation —>
Kaiser Permanente activates across major sports and cultural properties including LAFC, San Diego Wave, Golden State Warriors, Golden State Valkyries, Outside Lands, and Rose Bowl Float Fest, requiring consistent field marketing execution and consumer engagement.
Brief
Our Role
We support on-site staffing, asset management and reporting.
Ambassador deployment and training
On-site management and team leadership
Consumer engagement and health education
Data collection and insight gathering across activations
Thousands of consumer interactions annually
Consistent brand presence across markets
Actionable insights from in-field engagement
Outcomes & Impact
Field marketing drives impact when it combines engagement with real-world feedback and data collection.
Field Marketing Programs
Brand Ambassador Management
Sponsorship Activation