Plift —> Minnesota Market Management, Field Sales & Retail Activation —>

Plift —> Minnesota Market Management, Field Sales & Retail Activation —>

Brief

Plift, a hemp-derived THC beverage brand, entered Minnesota’s emerging market requiring field sales support and sampling activation to drive revenue in a competitive category.

Our Role

We worked closely with sales teams to align field execution with revenue targets.

  • Identified and prioritized key retail accounts

  • Managed account relationships and in-store presence

  • Executed sampling activations to drive trial and conversion

  • Leveraged sampling to secure orders and increase reorders

  • Coordinated scheduling across accounts and events

Outcomes & Impact

  • Increased retail sell-through and velocity

  • Improved reorder frequency

  • Expanded brand awareness and placement

Why It Works

Services Highlighted

A young woman standing behind a table with a green tablecloth displaying the brand name Plift. On the table, there are canned beverages, a lime, a small pile of ginger, and a container filled with ice and Plift drinks. She is in a store aisle, wearing a blue t-shirt with the Plift logo, with shelves stocked with various bottles in the background.

Sampling is most effective when tied directly to sales strategy and account performance.

Market Management

Field Sales Support

Retail Sampling Programs