Nectar —> Costco Roadshow Event Staffing & Sales Support —>

Nectar —> Costco Roadshow Event Staffing & Sales Support —>

Brief

Costco roadshows are high-pressure retail environments where purchase decisions happen quickly. Nectar required sales-driven brand ambassadors who could actively convert customers while maintaining flow in a high-volume warehouse setting.

A man standing next to a display of Nectar fruit flavored hard seltzers in a store aisle. The display features colorful boxes and a banner with the Nectar logo and flavors like lychee, Asian pear, mango melon, and passionfruit orange guava. Behind him, shelves hold boxes of Modelo beer.

Our Role

We deployed retail event staff and brand ambassadors trained in sales conversion.

  • Product demonstrations focused on closing, not just sampling

  • High-volume interaction without disrupting store operations

  • Adaptation to store layout, shopper behavior, and peak traffic windows

  • Increased customer engagement during peak traffic

  • Strong in-store brand awareness

  • Increased sales velocity contributing to reorder

Outcomes & Impact

Why It Works

Retail staffing succeeds when ambassadors operate as sales drivers, not passive promoters.

Services Highlighted

Retail Event Staffing

Brand Ambassadors

Product Demonstration