Green Street Festival —> Sponsorship Sales, Production & Staffing —>

Green Street Festival —> Sponsorship Sales, Production & Staffing —>

Brief

Produced by Green Street Agency — creators of the premier cannabis trade show Hall of Flowers and a leading platform in cannabis culture, brand development, and experiential marketing, the Green Street Festival in Los Angeles brought together:

  • 50+ cannabis and lifestyle brands

  • Live art and consumer activations

  • A headline performance by Juicy J

Participating sponsors included WaxNax, Bloom, OCB, Skewville, and 3is4, alongside a broader mix of emerging and established cannabis brands. The event required coordination across sponsorship sales, activation planning, brand integration, and large-scale event operations.

Our Role

Three staff members wearing gray T-shirts with a Los Angeles logo, standing outdoors in a parking lot, smiling at the camera, with a group of people and a decorative wall in the background.

We supported both revenue generation and full-scale execution.

  • Generated $40,000+ in sponsorship revenue

  • Onboarded and coordinated sponsor brands

  • Led activation planning and integration across the festival footprint

  • Deployed a 30-person staffing team, including:

    • Ticketing and registration

    • Directional and guest flow staff

    • Brand ambassadors supporting both sponsors and event operations

  • Provided dedicated staffing for sponsor activations including WaxNax, Skewville, and 3is4

Outcomes & Impact

  • $40K+ sponsorship revenue secured

  • Seamless execution across a multi-zone festival

  • Strong visibility and engagement across 50+ brands

  • Efficient guest flow and operational coordination

Why It Works

Events succeed when revenue, production, and execution operate as one system.

Services Highlighted

Event Production

Sponsorship Sales

Festival Staffing

Brand Activation Execution