eBay Live —> San Diego Comic-Con —>
eBay Live —> San Diego Comic-Con —>
Brief
At San Diego Comic-Con, one of the most densely attended fan conventions in the country, eBay Live activated with a multi-format footprint including artist talks, meet-and-greets, and live auctions of rare collectibles.
Our Role
We staffed brand ambassadors and on-site management to support execution across all activation areas supporting production partner CNC.
Guest flow and queue management across multiple zones
Support for timed programming and live auction transitions
Coordination across simultaneous experiences
Real-time troubleshooting and operational oversight
Outcomes & Impact
Seamless guest flow across all activation areas
Strong support for high-demand programmin
Consistent brand execution in a high-pressure environment
Why It Works
Complex activations require structured coordination, not just staffing.
Convention Staffing
Brand Ambassadors
On-Site Management