Embarc —> Community Field Marketing & Retail Brand Representation —>

Embarc —> Community Field Marketing & Retail Brand Representation —>

Brief

Embarc required reliable brand ambassadors to represent its network of dispensaries at community-facing events including Taco Truck Throwdown, Hot Girl Halloween, farmers markets, and local neighborhood activations, without pulling internal staff from stores.

Two women in black pants and blue shirts posing in front of a decorative float shaped like a globe, with a large sign reading 'Travel' and a flight ticket graphic. The float features large colorful flowers and greenery, with a sign above that says 'High from Embarc.' The scene is outdoors with a blue sky and clouds.

Our Role

We deployed brand ambassadors representing Embarc in the field.

  • Community event staffing and engagement

  • Promotion of Embarc’s loyalty program and retail ecosystem

  • Representation of local dispensary locations

  • Scheduling coordination across events

Outcomes & Impact

  • Expanded community presence beyond retail locations

  • Increased awareness of loyalty program

  • Reliable staffing without disrupting in-store operations

External field teams allow retail brands to scale presence without sacrificing store performance.

  • Field Marketing

  • Brand Ambassador Programs

  • Community Activation

Why It Works

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